Privacy Policy

GentivaPure - Privacy Policy

This privacy policy sets out how GentivaPure collects and uses your personal data through your use of this website.

Contents

1. Important information and who we are
1. The types of personal data we collect about you
1. How is your personal data collected?
1. How we use your personal data
1. Disclosures of your personal data
1. International transfers
1. Data security
1. Data retention
1. Your legal rights
1. California residents — Your rights under the CCPA/CPRA
1. Contact details
1. Complaints
1. Changes to the privacy policy

1. Important information and who we are

Privacy policy

This privacy policy gives you information about how GentivaPure collects and uses your personal data through your use of this website, including any data you may provide when you purchase a product, sign up to our newsletter, or contact us.

This website is not intended for children under the age of 13 and we do not knowingly collect data relating to children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at info@gentivapure.com.

Controller

GentivaPure is the controller and is responsible for your personal data (referred to as "GentivaPure", "we", "us" or "our" in this privacy policy).

If you have any questions about this privacy policy or wish to exercise your rights, please contact us using the details at section 11 below.

2. The types of personal data we collect about you

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

Identity Data includes first name and last name.
Contact Data includes billing address, delivery address, email address and telephone number.
Financial Data includes payment card details and payment method information. Payment card data is processed directly by our third-party payment providers (Shopify Payments and PayPal) and does not pass through our own systems.
Payment: If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. For more information, please review Shopify's Privacy Policy at https://www.shopify.com/legal/privacy.
Transaction Data includes details about payments to and from you and other details of products you have purchased from us, including order history.
Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Usage Data includes information about how you interact with and use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly or indirectly reveal your identity.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by email or otherwise. This includes personal data you provide when you purchase products from us, subscribe to our newsletter, request marketing communications, or contact us. When you make a purchase from our store, we collect the personal information you give us such as your name, address, and email address. When you browse our store, we also automatically receive your computer's Internet Protocol (IP) address, which helps us learn more about the browser and operating system you are using.
Automated technologies or interactions. As you interact with our website, we automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our Cookie Policy at https://gentivapure.com/pages/cookie-policy for further details.
Third parties or publicly available sources. We receive Technical Data from analytics providers such as Google. We receive Technical and Transaction Data from our payment and delivery service providers. We receive advertising and engagement data from Meta and Google advertising platforms.

4. How we use your personal data

Legal basis

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

Performance of a contract with you: where we need to perform the contract we are about to enter into or have entered into with you (i.e. to process and fulfil your order).
Legitimate interests: we may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience.
Legal obligation: we may use your personal data where it is necessary for compliance with a legal obligation that we are subject to, for example accounting and tax requirements.
Consent: we rely on consent where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to our email or SMS newsletter.

Purposes for which we will use your personal data

Purpose / Use	Type of Data	Legal Basis	Retention Period
To process and deliver your order, including managing payments and confirming dispatch	Identity, Contact, Financial, Transaction	Performance of a contract	7 years from the date of transaction (US tax requirements)
To manage our relationship with you, including notifying you about changes to our terms or privacy policy and handling your requests, complaints and queries	Identity, Contact, Marketing and Communications	Performance of a contract; Legal obligation; Legitimate interests	7 years from last interaction
To administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	Identity, Contact, Technical	Legitimate interests; Legal obligation	2 years
To deliver relevant website content and online advertisements to you and to measure the effectiveness of advertising we serve to you	Identity, Contact, Profile, Usage, Marketing and Communications, Technical	Legitimate interests	2 years
To use data analytics to improve our website, products, customer relationships and experiences	Technical, Usage	Legitimate interests	2 years
To send you marketing communications by email or SMS about products and offers that may be of interest to you	Identity, Contact, Marketing and Communications	Consent (new subscribers); Legitimate interests (existing customers who have not opted out)	3 years from last interaction, or until you opt out
To carry out targeted and personalised advertising via Meta and Google platforms	Identity, Contact, Technical, Profile, Usage	Legitimate interests; Consent (where required)	2 years, or until you withdraw consent
To prevent fraud and ensure the security of our website	Identity, Contact, Technical	Legitimate interests	2 years
To comply with legal obligations including accounting, tax and regulatory requirements	Identity, Contact, Financial, Transaction	Legal obligation	7 years from the end of the relevant financial year

Direct marketing

When you make a purchase or register on our website, you may be asked to indicate your preferences for receiving direct marketing communications from us. We may send you marketing communications by email and SMS if you have consented to receive them, or where we rely on our legitimate interests as an existing customer who has not opted out.

We may also analyse your browsing and purchase history to personalise marketing communications and recommendations.

Third-party marketing

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.

Opting out of marketing

You can ask us to stop sending you marketing communications at any time by following the opt-out link within any marketing communication sent to you, or by contacting us at info@gentivapure.com. If you opt out of marketing, you will still receive transactional communications that are essential for administrative or customer service purposes, such as order confirmations and shipping updates.

Cookies

For more information about the cookies we use and how to manage your cookie preferences, please see our Cookie Policy at https://gentivapure.com/pages/cookie-policy.

Links

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

5. Disclosures of your personal data

We may share your personal data in the following circumstances:

With third-party service providers who perform services on our behalf (see section 6 for the full list).
With third parties to whom we may sell, transfer or merge parts of our business or assets. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy policy.
With law enforcement or government authorities where required by applicable law.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

6. International transfers

We share your personal data with a number of service providers who may process data in various countries, including the United States and internationally. Whenever we transfer your personal data, we ensure a similar degree of protection is afforded to it through appropriate contractual safeguards.

Our key third-party processors are as follows:

Processor	Purpose	Location
Shopify (Shopify Inc.)	E-commerce platform, payment processing	United States
PayPal (PayPal Holdings, Inc.)	Payment processing	United States
Klaviyo (Klaviyo Inc.)	Email and SMS marketing platform	United States
Google (Alphabet Inc.) — Analytics & Ads	Website analytics, advertising measurement	United States
Meta Platforms (Meta Platforms, Inc.) — Pixel & Ads	Targeted advertising and conversion tracking	United States
Cloudflare (Cloudflare, Inc.)	Content delivery network, website security	United States
AfterSell	Post-purchase upsell and conversion	United States
Track123 / Tracking providers	Order tracking and shipment notifications	Varies
Dianxiaomi	Logistics / order fulfilment management	China
Wetracked.io	Server-side ad tracking & conversion attribution	United States

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

Our store is hosted on Shopify Inc., which provides us with a secure online e-commerce platform. Your data is stored on secure servers behind firewalls and encrypted where appropriate.

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

As a general rule, we retain customer data (including Identity, Contact, Financial and Transaction Data) for seven years from the date of the last transaction, in line with US federal and state tax requirements. Technical and Usage Data is retained for a shorter period, typically two years. Marketing preference data is retained for three years from the date of last interaction, or until you opt out of marketing.

In some circumstances you can ask us to delete your data: see section 9 below for further information.

In some circumstances we will anonymise your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your legal rights

Depending on the state in which you reside, you may have a number of rights in relation to your personal data. These may include the right to:

Request access to your personal data — this enables you to receive a copy of the personal data we hold about you.
Request correction of the personal data that we hold about you — this enables you to have any incomplete or inaccurate data corrected.
Request erasure of your personal data in certain circumstances — this enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.
Object to processing of your personal data where we are relying on legitimate interests as the legal basis.
Request restriction of processing of your personal data in certain scenarios.
Request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format.
Withdraw consent at any time where we are relying on consent to process your personal data.

To exercise any of these rights, please contact us using the details in section 11 below. We try to respond to all legitimate requests within 45 days. We will not usually charge a fee for exercising your rights, although we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.

10. California residents — Your rights under the CCPA/CPRA

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). This section describes those rights and how to exercise them.

What personal information we collect and why

In the past 12 months we have collected the following categories of personal information for the business purposes described in section 4:

Category	Examples	Collected
Identifiers	Name, email address, IP address, shipping address	Yes
Commercial information	Purchase history, products purchased	Yes
Internet or other electronic network activity	Browsing history on our site, interactions with ads	Yes
Geolocation data	Approximate location based on IP address	Yes
Inferences	Preferences and interests drawn from browsing and purchase data	Yes

Your California privacy rights

As a California resident you have the right to:

Know what personal information we collect, use, disclose, and sell about you.
Delete personal information we have collected from you, subject to certain exceptions.
Correct inaccurate personal information we hold about you.
Opt out of the sale or sharing of your personal information. We may share personal information with advertising partners (such as Meta and Google) for targeted advertising purposes, which may constitute a "sale" or "sharing" under California law. You can opt out by clicking "Reject All" in our cookie banner or by contacting us at info@gentivapure.com.
Limit the use of sensitive personal information to only what is necessary to perform the services you have requested.
Non-discrimination — we will not discriminate against you for exercising any of your CCPA/CPRA rights.

How to submit a request

To exercise your California privacy rights, you may contact us by:

Email: info@gentivapure.com
Website: https://gentivapure.com/pages/contact

We will verify your identity before processing your request. We aim to respond to all verified requests within 45 days. If we need more time, we will inform you of the reason and the extension period in writing.

Shine the Light

California Civil Code Section 1798.83 permits California residents to request information about how we share personal information with third parties for their direct marketing purposes. To make such a request, please contact us at info@gentivapure.com.

11. Contact details

If you have any questions about this privacy policy, wish to exercise your legal rights, or have a concern about how we handle your personal data, please contact us:

GentivaPure 2106 House Ave Suite 621 Cheyenne, Wyoming 82001 United States

Email: info@gentivapure.com Website: https://gentivapure.com/pages/contact

12. Complaints

If you have a concern about how we handle your personal data and we have not been able to resolve it to your satisfaction, you may have the right to lodge a complaint with the relevant data protection authority in your state. For California residents, this may include the California Privacy Protection Agency (CPPA) at https://cppa.ca.gov.

We encourage you to contact us first so we have the opportunity to address your concern directly.

13. Changes to the privacy policy

We keep our privacy policy under regular review. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes will take effect immediately upon posting on the website. If we make material changes to this policy, we will notify you by email or by a prominent notice on our website.

If our store is acquired by or merges with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Last updated: June 17th, 2026

Megan & Joy

Megan & Joy Lexington are two sisters who grew up on a small family farm just outside Lexington, Kentucky — surrounded by open fields, horses, and endless sunsets. From an early age, they shared a love for simple beauty, comfortable fabrics, and timeless style.

In 2013, they decided to turn that shared passion into something tangible: a little clothing boutique that reflected their roots — warm, welcoming, and full of charm. What started as a cozy shop on a quiet street soon became a local favorite for women who appreciate quality, comfort, and a personal touch.

Every piece they curate still carries that same philosophy — inspired by nature, made to last, and chosen with care. For Megan and Joy, fashion isn’t just about clothing; it’s about creating moments of confidence and joy in everyday life.

Whether you’re visiting for the first time or have been with them for years, you’re always part of their story — a story built on family, authenticity, and a love for classic American style.

Grateful

Thank you for all the wonderful years you have shared with us.

Need help?

Frequently asked questions

When will I receive my order?

We ship within 24 hours after you place your order. And your order will be delivered within 4-6 business days! All orders come with a tracking number, insurance and loss protection.

What is your refund policy?

We offer a full 60-day money-back guarantee on every order. If you're not completely satisfied with your results for any reason, contact us within 60 days and we'll refund you in full. No forms, no questions, no hassle.

When can I expect to see results?

Most women feel relief from burning and discomfort from the very first application — the uncomfortable heat typically settles within minutes. After 2–4 days of twice-daily use, the rash, odour, and weeping will have reduced significantly. After 1–2 weeks of consistent use, the skin fold should be fully clear. To prevent the rash returning, we recommend continuing to use GentivaPure 2–3 times per week — especially during warm weather or periods of increased sweating.

What happens if it doesn't work for me?

Every order is covered by our 60-day money-back guarantee. We're confident GentivaPure will work for you — but if for any reason you're not satisfied, contact us at info@gentivapure.com within 60 days of receiving your order and we'll process a full refund immediately. No returns required.

How can I track my order?

You can track your order by entering your tracking number on our Track Your Order page. You will receive live updates on the status and location of your shipment. Delivery status is updated in real time.

If you have any further questions, please feel free to email us at info@gentivapure.com

When will I receive my order?

We ship within 24 hours after you place your order. And your order will be delivered within 4-6 business days! All orders come with a tracking number, insurance and loss protection.

How should I store GentivaPure?

Store in a cool dry place away from direct sunlight and heat. Keep the cap firmly closed when not in use. Avoid storing in high-humidity environments such as directly in the shower. For best results, use within 2 years of opening.

Can I use it on all skin fold areas?

Yes — GentivaPure was formulated specifically for all skin fold areas including under the breasts, the belly fold, groin, inner thighs, between the buttocks, and underarms. The pH-balanced formula is gentle enough for sensitive areas while being potent enough to clear stubborn fungal and bacterial infections.

Will it stain my clothing or bedding?

No. Unlike old-fashioned antifungal creams that leave purple or white marks on fabric, GentivaPure dries down completely to an invisible non-staining protective layer within minutes of application. The Silica-Tapioca matrix creates a smooth dry finish that won't transfer to your bra, clothing, or bedding.

Is it safe to use during pregnancy or while breastfeeding?

The ingredients in GentivaPure are generally considered safe for topical use. However, as with any new skincare product, we always recommend consulting your GP or midwife before using during pregnancy or while breastfeeding — particularly if applying to the breast area.

Is GentivaPure available on Amazon or other marketplaces?

No. GentivaPure Intertrigo Relief Cream is sold exclusively through our official website at gentivapure.com. We do not authorise any third-party sellers. Products listed elsewhere may be counterfeit, improperly stored, or past their use-by date — and will not be covered by our guarantee. Always order directly from gentivapure.com to ensure you receive the authentic formula.

How can I contact you?

Our customer support team is available 7 days a week. You can reach us at any time by emailing info@gentivapure.com and we will get back to you within 24 hours. Whether you have a question about your order, your results, or anything else — we are here to help.